Bikecation ID & Website

We were tasked to create an Identity and website for a new start up company called Bikecation, run by Jamie Patterson and Rob Penn. Bikecation organise biking holidays in the most beautiful parts of Great Britain, creating hassle free breaks for families right through to hardcore enthusiasts. I directed all aspects of the project, running strategic workshops and creating concepts then developing designs to deliver brand guidelines, brand assets and the final website. We wanted to to make a simple brand which would appeal to the target audience and capture the essence of cycling.

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Background development work



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